WCF Service does not have a binding with the none messageversion

While building WCF REST service if you get below error message:

Image 1.

Then make sure your WCF service Project's web.config file should have below System.ServiceModel setting:

<system.serviceModel>
    <behaviors>
      <serviceBehaviors>
        <behavior>
          <!-- To avoid disclosing metadata information, set the values below to false before deployment -->
          <serviceMetadata httpGetEnabled="true" httpsGetEnabled="true" />

          <!-- To receive exception details in faults for debugging purposes,
                         set the value below to true.  Set to false before deployment to avoid
                        disclosing exception information -->

          <serviceDebug includeExceptionDetailInFaults="false" />
        </behavior>
      </serviceBehaviors>
      <endpointBehaviors>
        <behavior>
          <webHttp helpEnabled="True"/>
        </behavior>
      </endpointBehaviors>
    </behaviors>
    <protocolMapping>
      <add binding="webHttpBinding" scheme="http" />
    </protocolMapping>
    <serviceHostingEnvironment aspNetCompatibilityEnabled="true" multipleSiteBindingsEnabled="true" />
    <standardEndpoints>
      <webScriptEndpoint>
        <standardEndpoint name="" crossDomainScriptAccessEnabled="true" />
      </webScriptEndpoint>
    </standardEndpoints>
  </system.serviceModel>

Now run your WCF REST service:

Image 2.